![[Biz&Trend] From Culture to Quality‥K-Premium Winning Over Vietnam](https://res.cloudinary.com/dte6zhuck/image/upload/v1783302793/blogContent/today_20260706_065112_2_13_Large.jpg)
From Culture to Quality, K-Premium Winning Over Vietnam
The Korean Wave Expo held in Hanoi, Vietnam, concluded amid strong interest from local buyers and consumers. Moving beyond the past pattern of purchases driven simply by the popularity of Korean stars, the exceptional quality of Korean products themselves is now becoming a trusted guarantee of market success.
Korean cosmetics have now gone beyond temporary trend-driven products and established a firm position as premium brands that consumers trust and choose. Local consumers are highly satisfied with the skin-friendly qualities and technology unique to Korean cosmetics that use natural ingredients.
In particular, products such as functional perfumes developed through a precise analysis of the hot and humid Vietnamese climate have created a major response in the market.
Through this expo, we hope to gain an opportunity to introduce our products more widely to MZ consumers in their 20s and 30s.
Based on thorough localization strategies and outstanding quality, these products recorded export performance approaching 2.5 million dollars last year alone, steadily increasing market share.
Local buyers are now also beginning to focus more on the essential value of products rather than simple price competitiveness.
There had been resistance to price regardless of quality, but the buyers we consulted with today did not seem to show resistance to price.
Vietnam is one of the four key markets, along with the United States, China, and Japan, where Korean consumer goods are actively expanding.
Korean products are popular locally because they offer a wide range of prices and choices, extending to premium products.
This expo generated business agreements worth 33 million dollars, the largest scale ever, equivalent to approximately 50.4 billion won, once again confirming the potential for successful local establishment by Korean SMEs. These achievements in the Vietnamese market suggest that the technology of Korean products is being recognized as a global premium standard. If systematic follow-up support such as logistics and marketing is provided going forward, the export territory of Korean companies will expand even more rapidly.
The outstanding technology and quality of Korean cosmetics are now becoming the standard of premium value not only in Vietnam but also in the global market. `` will be a reliable partner, helping your brand establish itself as a trusted value in the global market through professional marketing strategies.
