Brown & Beige Tones of ‘Tosti Makeup’ Heat Up the Winter
The 'Tosti Makeup', reflecting the warm atmosphere of autumn, continues to enjoy unflagging popularity. Featuring shades of brown, beige, and nude reminiscent of freshly toasted bread, this style continues to lead the trend into winter, bringing a noticeable change to the color cosmetics market. Recent big data analysis from leading beauty distribution platforms clearly shows how rapidly this shift is spreading.
From Brown Blushers to Nude Lips, Search Volumes Reflect the Trend
Warm hues are at the center of Tosti Makeup. The keyword 'Tosti' has recorded a 123% increase in search volume compared to the same period last year, generating significant buzz. Similarly, the keywords 'Beige' (50%) and 'Brown' (40%) have also seen a noticeable increase, indicating a paradigm shift in overall beauty tones, rather than a trend limited to a couple of items.
'Brown Blusher' increased by a staggering 516% compared to the same period last year, while 'Beige Blusher' (211%) and 'Nude Blusher' (151%) also surged, adding momentum.
Lip products are similarly in demand. Keywords related to lip colors like 'Brown Lipstick' (214%), 'Nude Lip' (77%), and 'Beige Lip' (42%) showed explosive growth, highlighting the strong demand to complete an overall tosti-style face.
Product Performance, Rising Transaction Volume Proves Popularity
Amidst this craze, sales of beauty brands showed a clear upward trend. From December 1 to 17, over about three weeks, `'Fluffy Powder Blush' recorded a 203% increase in transaction volume compared to the same period in the previous month. Beige-toned options like Kaya and Tender were particularly popular, driving this growth.
During the same period, Holika Holika recorded a 26% rise in transaction volume through its 'My Fave Peace Eyeshadow', and Etude's ‘Kongkong Blusher’ achieved top rank in the entire category on the day of release, with the serene nude series 'No. 4 Glommy' option at the center.
The shift is not confined to color alone but extends across product composition and marketing strategy, focusing on the 'Tosti Mood'.
This kind of product performance signals the beginning of a new definition of trends in color cosmetics, beyond just a seasonal trend.
Synergy of Beauty and Fashion, Color Harmony Brings Impact
What’s intriguing is that Tosti Makeup is not just a change in facial tones but is expanding into overall style. In reality, as demand for 'tone-on-tone' styling utilizing brown-toned clothing matching the makeup colors rises, the volume of transactions in fashion items is also increasing.
Demand for brown coats surged by 1651% compared to the same period last year, while brown pants (214%), brown cardigans (84%), and brown jackets (20%) also saw significant changes.
This reflects consumers opting for emotional choices, looking to create a consistent mood through unified makeup and fashion, rather than merely following trends.
Trend Leadership Shift Focused on the Zalpha Generation
There’s a high possibility that this trend will not be a fleeting fashion. Especially as the Zalpha Generation in their early twenties actively creates and consumes content on major platforms, leading the trends. An `official comments that brands are keenly aware of the emotions of customers and are timely introducing products that resonate with them within this trend flow.
"Various brands are actively launching trendy products and achieving actual transaction volume achievements."
This sensitivity to trends affects not only the speed of market response but also the direction of product planning, forming a foundation for sustaining the Tosti Mood's trend for a longer period.
Conclusion
Like warmly baked bread, the cozy and luxurious atmosphere of Tosti Makeup goes beyond a seasonal trend, impacting fashion and beauty as a whole. Reading this trend in detail and responding quickly is likely to become a key strategy that determines a favorable position in future market competition.
The Tosti Makeup cosmetics trend is exceeding a seasonal fashion. `consistently offers reliable cosmetic products based on this trend to meet the diverse needs of customers.
