The Evolution of K-Beauty Education: On the Ground in Hangzhou

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Spread of Korean-Style Beauty Education Combining Culture and Technology in the K-Beauty Special Lecture Held in China

An education program that encompasses the technology and sensibility of K-Beauty took place in Zhejiang Province, China. This special lecture, led by a Korean higher education institution, has established itself as a new form of education that covers not only beauty techniques but also culture, art, and industry.

Hallyu Education

Experiencing Korean-Style Beauty Education Firsthand in Hangzhou (1)

On October 30th, a special class was held at Qiaosi Vocational Senior Middle School in Hangzhou, Zhejiang, China, for about 80 local students. The theme was 'K-Beauty, Beyond Trend – Korean Beauty Fulfilled with Global Sensibility.' Experts representing Korean beauty education attended the event, offering a combination of theoretical lectures and practical activities.

Sungshin Women’s University, K-Beauty and Makeup Special Lecture in Zhejiang, China

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Experiencing Korean-Style Beauty Education Firsthand in Hangzhou (2)

The faculty dispatched for this special lecture were beauty experts actively working in Korea. Professor Kim Joo-deok, who specializes in cosmetics, gave an in-depth explanation of the growth background of the Korean K-Beauty industry and its competitiveness in the global market. Makeup professors Han Ji-soo and Lee Kyung showcased Korean makeup trends and practical K-makeup techniques, keeping students highly engaged through live demonstrations and individual feedback.

"Korean-style beauty education that understands global sensibility has made a significant impact locally."

Systematic Education Structure Integrating Theory and Practice (1)

This special lecture is significant not only as a one-time event but as part of a continuous beauty education project. The faculty are dispatched directly to China every semester to continue practice-based education, helping students develop the practical skills required in the actual industry. The curriculum integrates theory and practice, is updated with the latest trends, and features diverse convergent education.

Systematic Education Structure Integrating Theory and Practice (2)

The participating students not only attended a special class but gained an understanding of the beauty industry from professionals, providing an opportunity to define their own style. This time, which balanced creativity and professionalism required on the international stage, showed that K-Beauty can expand as an industry, not just a trend.

"Through this class, I truly felt what real K-Beauty is."

Global Linkage Initiative to Open the Field of Education Hallyu (1)

The educational institution hosting the special lecture is striving not only to achieve short-term cooperation between Korean and Chinese universities but also to form a real long-term network. They plan to sustain collaborations in the form of faculty dispatch, international seminars, and joint research, enhancing connections with various countries, not just China.

Global Linkage Initiative to Open the Field of Education Hallyu (2)

This isn't just about transferring technology; it also involves cultural communication between countries. Through K-Beauty, they introduce the distinctiveness and value of the Korean beauty industry, enabled by its educational infrastructure, to young people around the world. Strategically, it also involves fostering global talent in beauty and strengthening industry competitiveness.

"In the future, K-Beauty will grow into a global platform covering culture, content, and education."

Training K-Beauty Experts Based on Convergent Education (1)

The education curriculum showcased at this local special lecture is based on a convergent structure, not limited to a single major. The convergent education courses, which include cosmetics science, makeup, special effects, and aesthetics, are a clear example that K-Beauty is growing as a complex cultural content, not just a single industry.

Training K-Beauty Experts Based on Convergent Education (2)

Sustained connections with domestic and international industries and global universities are also important factors. Thanks to this comprehensive approach, students are prepared to enter the industry practice and develop a global sense of aesthetics. Operating under different languages and cultures, K-Beauty ultimately demonstrates its competitiveness in people-centered communication.

"Education that integrates various fields is indeed helping students grow into key figures on the global stage."

Korean Beauty Education Establishes as a Global Education Model (1)

The special lecture in Hangzhou, China, was special not just because it taught makeup. It embodied the know-how, cultural context, and sustainable education model of the Korean beauty industry accumulated by Korean society. After the lecture, students continued enthusiastic presentations and follow-up questions, and some have already started seriously considering studying abroad in Korea and participating in professional beauty education courses.


is fully playing its role in contributing to the expansion of global beauty education, transmitting the practical value and innovative approach of the Korean cosmetics industry overseas.

Only with Yuricos for Cosmetics

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