Ansinae Launches Cosmetic Brand MERBEI in August, Unveils First 5 Products for UV-Sensitive Skin

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‘Golfer Goddess’ Ansinae Transforms into MERBEI Brand Leader: Beginning of a New Cosmetic Brand

The ‘Golfer Goddess’ Ansinae, who has recorded three official wins on the Korean Ladies Professional Golf Association (KLPGA) tour, has announced a new journey as the representative of the new cosmetic brand ‘MERBEI’. This brand provides a special solution for skin sensitive and irritated by UV exposure, stepping into the market with its first five skincare products.

Why Ansinae is Taking on the Cosmetic Brand Challenge

Ansinae shared the detailed background that led her to launch the brand, based on her experience as a professional golfer.

“During my professional days, my skin was always exposed to UV rays. Because of this, I continuously searched for cosmetics that would protect my skin healthily and decided to provide a solution for sensitive and delicate skin myself.”

She wanted to reflect in the brand's philosophy the belief that improving the skin can lead to an improved quality of life beyond mere outward care. Ansinae emphasized her hope that consumers will experience positive daily life changes along with skin improvements.

[Golf Briefing] Ansinae Launches Cosmetic Brand 'MERBEI'

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MERBEI's first product line consists of five items: essence, serum, cream, sunscreen, and foam cleanser. These products focus on functional ingredients for whitening and wrinkle improvement, aiming to solve concerns related to pigmentation after childbirth or darkening and sensitivity in the skin starting from the thirties.

Careful Product Composition and the Goals of MERBEI

MERBEI conveys its brand philosophy with carefully selected ingredients and a sophisticated design. Ansinae noted the close connection between skin and emotions.

“When your skin changes, your mood changes too. I want to share the joy felt from seeing something beautiful with consumers, believing in the power of small changes.”

The brand pursues a sensory experience and skin change simultaneously for users, proposing a positive turning point in everyday life. It seeks differentiation by treating design as a core element, not just delivering effective ingredients.

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With its official launch on August 5th, MERBEI has started communicating with consumers mainly through its online mall. The brand paid careful attention to every process, from development to package design, in line with its philosophy, aiming to satisfy both functional efficacy and visual beauty.

“Above all, the brand idea has been fully integrated with carefully selected ingredients and clean, sophisticated design.”

In Closing

Ansinae, leveraging her experience as a professional golfer, has taken a meaningful step into the cosmetic market with the ‘MERBEI’ brand, providing practical solutions for skin concerns. The philosophy that daily skin changes can lead to an emotional transformation is likely to resonate with many in the future.