K-Beauty 'New Renaissance' Led by Laneige in North America: AmorePacific Records Rapid Growth in the North American Market
Laneige is paving the way for a new renaissance era of K-Beauty based on its success in the North American market. With healthy skin and clean beauty becoming mainstream, the moisture-specialized brand Laneige plays a pivotal role in the North American market. Products like the 'Lip Sleeping Mask' have gained significant popularity, becoming bestsellers at Sephora.
Success in the North American Market: Laneige as a Sephora Bestseller
One of Laneige's flagship products, the 'Lip Sleeping Mask,' has been selected as a bestseller at Sephora, North America's largest beauty retailer. This product has gained remarkable popularity, selling one unit every second across the United States. Other products, such as the 'Lip Glowy Balm,' have also established themselves as bestsellers in Sephora's skincare segment, driving Laneige's success.
Clean Beauty Trend and the Revival of K-Beauty
The widespread popularity of K-Beauty is now focused on the clean beauty trend, as opposed to the early 2010s full-coverage makeup trend. This shift reflects the consumer preference for products that are safe and environmentally friendly. Vogue Business recently commented that "Brands like Laneige are maintaining competitiveness in the US market using platforms like TikTok, leading to the revival of K-Beauty."
"Brands like Laneige are leading the US prestige skincare market." - NPD Research
AmorePacific's Strategic Market Rebalancing: Capturing Opportunities in North America
After the THAAD incident, AmorePacific has successfully restructured its global strategy from China-focused to North America-centered. This is evident with Laneige's contribution to 60% of North American sales, resulting in a 90% sales increase in the first quarter compared to the same period last year. Consequently, North American sales have surpassed sales in the Greater China region for the first time.
Laneige not only focuses on product sales but has also enhanced interaction with American consumers through social media campaigns with model Sydney Sweeney. Instagram content received approximately 800,000 'likes' within a week of posting, highlighting strong local engagement.
Conclusion
Laneige's success in the North American market demonstrates the potential for K-Beauty to once again gain global market attention. The alignment of new consumer sentiment with clean beauty and strategic market shifts are paving the way for sustained brand growth.
As K-Beauty gains significant attention with the success of the clean beauty trend in the North American market, YURICO5 is here as a reliable partner for ongoing development. For inquiries related to the cosmetics industry, please contact YURICO5 via Contact Us.
