"From matcha you eat to matcha you apply and wear" Beauty and fashion industries embrace a green wave
Matcha-core established as a trend
The matcha craze that recently swept through the food industry is rapidly expanding into beauty and fashion, creating a new wave of consumer interest. In the past, skincare products using ingredients such as matcha extract mainly emphasized soothing and moisturizing effects. Now, however, the distinctive green hue of matcha itself is emerging as a key point in makeup, leading the so-called 'matcha-core' trend.
Green color cosmetics that naturally correct redness and create a healthy look are being released one after another, capturing consumer attention. This phenomenon goes beyond a simple fad and aligns with recent beauty values that emphasize the skin’s natural condition and pursue a more natural appearance.
Cosmetics brands are introducing products that use matcha-inspired green shades to effectively correct redness. These products naturally cover skin imperfections while adding soothing benefits, offering a suitable solution for skin that is easily irritated during summer.
This shift is also clear in base makeup. Prep essence products that smooth the skin before makeup and reduce redness have incorporated matcha shades, focusing on improving adherence and lasting power.
Lip products are also seeing a variety of creative attempts using matcha colors. In particular, products that combine pink gloss with matcha-colored gloss have received such strong interest that consumers have flooded brands with launch requests.
When the two colors are mixed together, they create a calmer and more sophisticated tone, showing how matcha-core is further expanding the usability of existing color cosmetics.
The fashion industry has also presented stylish collections through collaborations with ice cream brands, introducing T-shirts, socks, and other items that capture matcha’s distinctive color in stripe patterns.
Visual campaigns are also moving beyond simple product displays by arranging products with objects reminiscent of matcha, intuitively conveying visual appeal and product characteristics.
Green, a color that symbolizes calm and comfort, has now become an important color code for expressing natural healthy beauty across everyday life. The green wave that adds comfort and authenticity to daily routines is expected to continue.
We hope you rediscover your skin’s natural healthy glow with excellent cosmetics that contain the soothing benefits of matcha. `` will continue to provide practical guides so customers can complete a more natural and comfortable beauty routine.
