
Tired Look Rising as Gen Z's Cutting-Edge Cosmetics Trend: The Attraction and Limits of 'Tired Girl' Makeup
A tired appearance is no longer a flaw to be concealed, but rather has been embraced as a revolutionary aesthetic trend. 'Tired Girl' makeup is rapidly spreading among young people eager to follow the trend, setting new standards as opposed to traditional beauty. In this article, we will delve deep into the latest trend centered around 'Tired Girl' makeup and its significance.
Leading the Change: 'Tired Girl' Makeup
Recent beauty standards have undergone significant changes. People have long used various methods to conceal the fatigue of the day. Products that maintain a lively appearance, like concealers or eye creams, have been beloved for a long time. However, the 'Tired Girl' makeup trend encourages us to positively embrace the fatigue and flaws we have previously avoided.
The core of this new aesthetic standard is to naturally, even deliberately, reveal a tired look. The character Wednesday Addams from the Netflix series 'Wednesday' is particularly highlighted as a representative of this trend. Pale skin, dark circles, and slightly smudged eyeliner have become key elements. This trend not only involves external elements but also reflects the actual pressures faced by the younger generation in modern society.

Influence of Celebrities and Online Trends
Celebrities who enjoy 'Tired Girl' makeup play a significant role in spreading this trend. Jenna Ortega, not only in the 'Wednesday' series but also on the red carpet, gains attention by reinterpreting this style. Young influential figures like Lily-Rose Depp and Emma Chamberlain have also adopted this style, resulting in various tutorials and creative interpretations on SNS.
On TikTok, videos related to 'Tired Girl' makeup have recorded millions of views, and creating a 'sleepy' look through makeup has even spread as a cultural code. This is interpreted as a cultural trend beyond mere appearance change—hinting at the continued social pressures and internal conflicts experienced by Gen Z. The dark circles and pale skin are seen as attempts to reveal true identity and emotions.
This trend reveals a facet of the diverse realities faced by today's youth and can be seen as a form of resistance. Under excessive social and academic demands and unstable economic conditions, Gen Z accepts their vulnerability through makeup trends like these. The trend emotionally roots itself in memories of Angelina Jolie in 'Girl, Interrupted' or Natalie Portman in 'Leon.' This grayscale aesthetic connects not merely to cosmetic style but to the psychological burdens youth bear.
The Limits and Reactions to 'Tired Girl' Makeup
Experts are focusing on the correlation between the 'Tired Girl' makeup trend and the mental and emotional states of the younger generation. Psychologist Hastings-Narayanin interprets Gen Z adopting this style amid continuous social pressure as a way of embracing and empathizing with vulnerability. Daily stresses from academics, financial issues, and an unpredictable job market lead them to seek relaxed and genuine appearance expressions.
However, the trend is assessed as unlikely to last long. 'Tired Girl' style has the potential to be a temporary and reactionary trend, which could be quickly replaced by another trend. Additionally, this style still faces limitations for general societal acceptance. Nevertheless, this trend symbolizes the complex social contexts of modern youth culture and the diversification of personal expression.

Lessons Learned from Trends and the Importance of Choice
The popularity of this style reflects, beyond a mere trend, the constantly evolving beauty standards and the independent mindset of the younger generation. Movements departing from traditional beauty standards ultimately guide us to better understand ourselves and view others with greater tolerance.
Meanwhile, this trend also encompasses the important social message of respect for individuality and diversity. Makeup, no longer just a tool for concealing flaws, establishes itself as a means of expressing identity and mood—this is the direction where the new aesthetic standard aims.
Conclusion
'Tired Girl' makeup is an intriguing trend where the younger generation expresses their identity and reacts to social pressures. However, the possibility of this trend being temporary is high, and it may remain a factor revealing societal stress and personal reflection rather than forming a sustained culture. In the changing landscape of aesthetic standards, we constantly need to consider values beyond appearances.


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