Hwasuhyeop, Recruitment for the First Phase of the ‘Cosmetics Brand Factory’: Providing Practical Collaborative Study from Brand Planning to Global Expansion Strategies
New challenges and opportunities in the cosmetics industry. The Korea Cosmetics Export Association is enhancing brand planning and global marketing strategy capabilities through the ‘Cosmetics Brand Factory’ program for professionals.
Program Introduction and Background
The Korea Cosmetics Export Association, along with its subsidiary CIMA (Cosmetic International Marketing Academy), has newly launched the ‘Cosmetics Brand Factory’ (CBF) program. CBF is a practical collaborative study program developed for professionals with 3 to 7 years of experience, aimed at strengthening the global competitiveness of small indie brands.
This program, operated in the form of a small elite collaborative research group akin to Trevari, provides participants with an environment to develop practical problem-solving skills through critical thinking and focused discussions. Trevari means "a person who likes to oppose others' words without reason", but here it is interpreted as enjoying free and critical thinking.
Program Curriculum
The curriculum of CBF encompasses various key phases of the cosmetics industry. It covers overall brand strategies such as Orientation and Brand Diagnosis, Global Market Trend Analysis and Target Setting, and Brand Concept and Portfolio Planning.
It also systematically structures individual items like R&D Strategy Development (ingredients, formulation, clinical, certification), Design and Packaging Strategy, Marketing Channel Strategy and Content Planning, and Global Expansion Strategy and Certification Compliance (CPNP, MOCRA, etc.). The final session includes Final Pitching and Networking to summarize experiences and check direction through feedback.
This program is designed in a collaborative study format to enhance practical work sense through interaction among participants.
Operation Schedule and Selection Method
CBF is scheduled to run regularly every Wednesday from mid-September to November 2025. The operation scale is limited to around 6 to 8 selected participants through an online application and interview with brand data evaluation.
The participation fee is set at 400,000 won, with a 50% discount available exclusively to regular member companies of the Korea Cosmetics Export Association. This is a strategic approach by the association to expand practical-centered education and form a substantial network within the industry.
CBF was launched with the intent of establishing a strategic growth foundation for small brands leading the K-beauty export era with 30,000 responsible vendors.
Participant Benefits and Inquiry Information
Graduates of the CBF program will be issued an official completion certificate from the CIMA Academy, and will be given opportunities to participate in subsequent linked programs. Outstanding graduates may also receive practical collaboration opportunities in association activities or related projects.
This program is co-hosted by the Korea Cosmetics Export Association, and companies like Iwase Cosfa Korea Co., Ltd., Enhancevia Co., Ltd., Derma Pro Co., Ltd. Industry professionals wishing to participate can inquire through CIMA for detailed schedules and application methods.
CBF is expected to become a representative educational platform for strengthening the international competitiveness of domestic cosmetics industry professionals.
Conclusion
The ‘Cosmetics Brand Factory’ program is a great opportunity to systematically learn and apply the entire process from brand strategy to global expansion through practical collaborative work. Participants will be able to reestablish their own brand identity amidst comparisons with other brands and gain practical experience in developing strategic thinking suitable for the global market.
If you are interested in establishing a global strategy for a cosmetics brand, contact YURICO5 here for useful information. Website: https://yuricos.co.kr/
