The Emergence of Health Pleasure and Slow Aging as Key Consumption Trends of the Era
As health pleasure and slow aging rise as major interests for modern individuals, these trends are bringing rapid changes to related industries. The desire to maintain health while simultaneously slowing aging is becoming a dream shared across generations.
The Rise of New Consumer Trends and Health Products
Modern individuals have a strong desire to manage their health enjoyably. This phenomenon is well illustrated by the Health Pleasure trend. Simply put, it means finding ways to enjoy one's health. Similarly, the concept of Slow Aging can be understood in the same context, appealing to consumers' desires to remain healthy and young as time passes.
These trends are also significantly impacting the food and beverage industry. With many people interested in nature-friendly and health-beneficial alternative foods, a variety of innovative products like alternative sugars, alternative oils, and alternative noodles are flooding the market. As such, the market for plant-based protein products and other alternatives is rapidly growing, with Korea quickly adapting to this trend. According to a report by the Korea Rural Economic Institute, the domestic market for alternative foods is projected to reach 280 billion KRW by 2026.
Further, the increasing popularity of outdoor activities among the younger generation has drawn renewed attention to existing health supplements and energy drinks. Some energy-boosting products, reflecting the consumption tendencies of the 2030 generation, are recording high sales, indicating that consumers view health management as an enjoyable aspect of daily life rather than a mere obligation.
"The Jeong Kwan Jang Energy Box recorded about 250,000 orders last year, enjoying great popularity."
Additionally, alternative noodle products are gaining attention. For example, products made with soy milk are distinguished by their low calories and easy cooking compared to traditional wheat noodles, and they continue to grow steadily. This suggests that consumers are consistently expanding their choice of diets with health in mind.
The Popularity of Healthy Alcohol and Cultural Expansion
The alcoholic beverage industry is also launching new products in line with the health trend. With the introduction of products that reduce calories and sugars more than regular beers, these beverages are taking their place as enjoyable beverages without burden, aligning with health-conscious consumer behaviors.
Culturally, this trend is expanding. In arts and literature, media content themed around well-being and the slow life are gaining popularity, and there is a continual increase in demand for content that provides psychological stability and comfort in daily life.
"Many people are giving new meaning to every moment of rest, seeking personal health and happiness within."
This trend is evolving into ways of incorporating health into various everyday scenes such as vacation spots and leisure time, and it is expected that health-themed content and products will further proliferate.
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