Release Fever of New Products for Summer Makeup in the Third Week of July
Brands like espoir, Tocobo, and Benefit are targeting consumers with summer-specific makeup products.
Trends in Summer Makeup Products
As the intense heat begins, various makeup products targeting the summer season have been released. Base makeup products emphasizing moisture and moist lip products have emerged as key items, attracting consumer attention with various color options.
Firstly, espoir introduces the Be Velvet Sebum Cut Cooling Cushion, offering a solution for summer sebum control. This product uses cooling powder at -5.7ºC to instantly remove sebum, providing a cool sensation and helping to portray clear skin in the summer heat.
Additionally, Tocobo's Apple Dewy Fit Cushion contains fruit ceramide ingredients to deliver moisture to the skin, and with 6 newly added colors, it allows for makeup that suits various skin tones.
New Products from Benefit and Banila Co
Benefit has released the The Porefessional Foundation from its representative pore-cover line The Porefessional, a semi-matte type foundation that smoothly covers pores and uneven textures. This product adheres uniformly to the skin, providing a poreless finish, and features 12 shades for precise color matching to various skin tones.
Banila Co has upgraded and released a lip tint called Glowy Veil Tint. This product enhances lip moisturization while offering unique choices through a diverse color lineup.
Along with this, espoir has further diversified lip makeup by releasing the Couture Lip Tint Hunnie Crema Series.
Emergence of New Perfume Brands
Meanwhile, in the essential element of makeup, perfume, two brands, Matière Première and Toai, which are gaining international attention, are noteworthy. Matière Première is a French niche perfume brand that pursues the pure scent of natural ingredients and has entered the domestic market. Most ingredients are produced in Eco-cert certified farms in Southern France.
Toai is a new type of niche perfume brand that combines scent, space, and objects, offering products that stimulate senses and memory through fragrance and ceramic objects. They design not only the scent itself but also the method and tool of diffusion, providing an experience to find inner peace escaping from the noise of daily life.
This new approach functions as a unique fragrance that commemorates personal special moments, offering differentiated experiences to customers.
Conclusion
The variety of makeup products targeting the summer season is meeting consumer expectations. These products add not only function but also individuality and style. It would be great to explore the innovative ideas and products proposed by each brand to complete splendid summer makeup.
Complete stylish and practical makeup by utilizing a variety of summer makeup products. For more detailed product information, please contact YURICO5.
