Olive Young and Naver Base Makeup Keyword: Measure Commerce 'Q1 2025 Korean Base Market' Announcement
The trends in the base makeup market announced by Olive Young and Naver are gaining attention. This introduces the changes in products desired by consumers through the advanced features and trends of base makeup.
Evolution of Base Makeup: Features and Trends
Base makeup plays an important role in covering skin imperfections and increasing the longevity of makeup. According to the 'Q1 2025 Korean Base Market' report published by Measure Commerce, the demands of consumers for base makeup are becoming more diverse. Especially, the usage of base products has expanded with the beauty accessory trends such as keyrings and griptok that started from last year.
Consumers now prefer base products that not only cover a subtle glow and pores but also protect and nurture the skin like skincare. This aligns with the consumer demands that value characteristics like fitting, moisture, and radiance when choosing base products.
An analysis of the data of 50 products with the most user reviews during the first quarter of this year at Olive Young revealed that the main colors of base makeup products are in the order of pink, beige, neutral tone, warm tone, and cool tone. Notably, the 'porcelain' color has newly emerged, providing a naturally appearing skin tone effect.
Moreover, the keyword 'fitting' has risen 100 steps, drawing significant consumer attention. Products that highlight longevity with a subtle glow and moisture are popular, which seems to reflect the ideal direction of base makeup that consumers want. In terms of marketing, products emphasizing naturalness are receiving positive reviews.
Base Trends Utilizing Multi-platforms
Interesting results also emerged from the analysis of first-quarter base makeup product reviews tallied by Naver. Products that emphasize fitting, covering efficacy, and naturalness like the 22-tone color are gaining high popularity. The neologism 'skincaring' has surfaced to such an extent, spotlighting products that provide direct and immediate effects on the skin.
Especially, with the increase in consumers checking fashion and makeup trends through Naver, various feedbacks are being reflected more quickly. This shows that base makeup products are performing roles beyond mere cosmetics. The increased usage of keywords like ampoule and soothing implies consumer interest in skin improvement and health.
Interestingly, the 'porcelain' color is gaining attention through the Dear A single concealer. This product is a neutral ivory color without redness or yellowness, recommended for consumers with tones matching 17 to 21. Additionally, the ESPOIR Be Glow Volume Cushion and OFRA Cosmetics Highlighter respectively provide fitting and radiant glow, drawing significant consumer popularity.
Meanwhile, the popularity of 'keyring' and 'velvet' keywords is noteworthy. The Amuse Powder Lip & Cheek is gaining significant popularity with these keywords, demonstrating that the product can be used not just for decoration but as an accessory. Base makeup products are establishing themselves as fashion items beyond simple makeup tools.
With products providing various functions beyond the basic covering power and adhesion of base makeup products entering the market, this prompts a re-evaluation of the essence of base makeup. Luna Concealer Blender Palette, HERA Black Cushion Foundation, and AGE20's Glass Skin Essence Pact appeal to consumers with their distinctive attributes.
The reason these products are spotlighted is that they meet the needs of consumers seeking products that match their skin types and needs. Particularly, keywords such as 'skincaring', 'pore cover', and '22-tone' are issues on Naver reviews and are expected to significantly influence consumer product selections going forward.
Amid these changes, the base makeup market is undergoing rapid changes like never before. As beauty trends change, base makeup also demands various approaches and interpretations. Creating a more natural and healthy appearance is important, becoming key considerations for the development and marketing of base products going forward.
Conclusion
Base makeup is no longer confined to merely correcting skin tone. As base products with skincare effects become mainstream, they are satisfying the needs of consumers who want a natural and healthy skin expression. These changes will continue to guide the direction of the base makeup market going forward.
To understand the evolution and trends of base makeup, please contact your reliable partner YURICO5.
