Hansot Dosirak's Order of 'Brown Rice' Instead of 'White Rice' Rises by Approximately 52% Due to Slow Aging Trend: 'Eating Habits' Emerge as Key to Slow Aging Management… Rising Demand for Healthy Diets
Interest in health has settled as a social trend beyond a temporary fashion since the COVID-19 pandemic. Following the attention on 'Healthy Pleasure' last year, 'Slow Aging' has emerged as a new topic this year. In this article, we will explore the concept of slow aging, the changes in eating habits for it, and the rise in brown rice orders reflecting the change in perception of health management.
Emergence of Slow Aging and the Importance of Eating Habits
‘Slow Aging’ refers to a health management method aimed at decelerating biological aging to maintain a healthy life longer. In the 'Well-Aging Perception Survey' by EmBrain Trend Monitor, 67.8% of respondents expressed interest in preventing aging. Daily living habits are important for slow aging, with eating habits being actively discussed as the most important element. Diets centered around refined carbohydrates and sugars can accelerate aging by inducing inflammation and oxidative stress in the body.
Shifts in the Convenience Food Market
As social interest in slow aging increases, consumers are making more efforts to change their diets. For instance, one convenience food brand reported that during the second half of last year, the number of orders changing from white rice to brown rice increased by about 52% compared to the same period the previous year. This is a representative case showing the tendency of consumers to actively practice diets suitable for slow aging in real life. In response to this increasing demand, the brand is newly composing a high-protein, low-fat product line to meet the needs of consumers pursuing healthy convenience foods.
Increasing Demand for Healthy Ingredients and Nutritional Balance
Healthy eating habits are changing the direction of the fast-moving dining-out market. Especially whole-grain based ingredients like brown rice are known to have a low glycemic index (GI) and high fiber content, helping reduce inflammation reactions within the body. Menus composed of high-protein ingredients enable a balanced meal even in a busy life, receiving great support from consumers conscious of slow aging. It is expected that healthy dietary compositions will continue to expand throughout the convenience food industry.
Product and menu development in line with changing consumer perceptions
The slow aging trend is expanding beyond simple eating habits to encompass a healthy lifestyle overall. In the entire food service industry, including the convenience food market, there is an increase in new menu development and utilization of functional ingredients reflecting slow aging, which positively influences the choices of consumers thinking long-term about health. Especially high-protein, low-salt, and low-fat compositions attract interest not only from middle-aged people but also from those in their 20s and 30s, making healthy food an increasingly commonplace choice across generations.
In Closing
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