2025 Fashion Trends: The Importance of 'Personal Aesthetic' and the Influence of SNS: Developed Around 'Geek Chic' and 'Clean Girl' Aesthetics
The fashion industry in 2025 is evolving towards expressing diverse and unique personalities rather than being dominated by a particular trend. In this article, we explore the emergence and development of various fashion and beauty trends, focusing on 'Geek Chic' and 'Clean Girl' aesthetics that align with the preferences of the current MZ generation.
Fashion Trends that Respect Diversity and Individuality
Similar to 2024, no single fashion trend is overwhelmingly dominating in 2025. Instead, clothing and makeup with subdued tones are gaining popularity, and trends such as 'Geek Chic' and 'Ballet Core' from last year are being reinterpreted into various forms of fashion. The global trend is often introduced domestically through the styles of Korean celebrities. For example, Bella Hadid's 'Geek Chic' style was introduced to the domestic scene, blending with the Y2K trend to create a unique fashion. This has positively impacted the eyewear industry, bringing 'rimless glasses' into the spotlight as a fashion item.
A recent prime example of the Geek Chic style is a global brand's Martin02 product, which gained significant popularity. Highlighting rimless glasses, various eyewear brands have released diverse products utilizing this style. A specialized company focusing on vintage glasses emphasizes the Geek Chic style, drawing in a new consumer base. This trend is also spreading across major eyewear brands, which are actively promoting rimless and uniquely designed glasses.
The Variety of Self-Expression through Aesthetics
Recently, the number of people utilizing SNS to reveal their unique lifestyle and sensibility is increasing. International Instagram users, in particular, describe themselves as 'Clean Girl' or 'Vanilla Girl', using photos that support these styles to enhance communication with their followers. They define their daily life and style as 'aesthetic', building their own brand. This style has established itself as not only a fashion trend but a cultural phenomenon catching the attention of many.
The 'Clean Girl' aesthetic, for example, aims for minimalism and a healthy lifestyle, bringing attention to skincare, makeup, Pilates products, and services that fit this style. Beauty products emphasizing natural origins or eco-friendly directions are well-suited to this Clean Girl trend, gaining popularity among various celebrities. Furthermore, lip balm from a beauty brand led by global celebrities emphasizing a healthy style has become a representative product of the Clean Girl aesthetic, contributing significantly to the development of related products.
Aesthetic Trends as a Catalyst for Brand Growth
Aesthetic trends play a role that goes beyond personal taste and fashion, facilitating brand growth. From luxurious brands based on old money to beauty brands reflecting the Clean Girl trend, consumers mimic and purchase these trend products through SNS platforms like Instagram. The trends are steering the overall industry direction, based on word-of-mouth effects. Branding has an impact even without direct promotion, allowing various brands to release products by taking advantage of these opportunities, thereby fostering a richer consumer culture.
As various aesthetic trends spread, the related product categories also expand, naturally encouraging a more diverse consumer base to explore these products. Brands can leverage this positively, gaining indirect promotional effects even if they don’t follow a particular trend. As imitation consumption through SNS continues to develop, brands must actively align themselves with new trends to maximize free marketing opportunities.
Closing Remarks
The aesthetic trends in the fashion and beauty industry, centered on the MZ generation, have now established themselves as a cultural movement. These trends originate from societal changes and the desire for self-expression, presenting new opportunities for various brands. Both individuals and brands should pay attention to and actively utilize these trends for continuous growth and development.
If you're looking for practical cosmetic trends that capture consumer individuality, please contact YURICO5 at inquiry.
