Beauty Creator Isabae Expands into the US: Targeting the North American Market with K-Beauty Brand 'TwoSlashFour'
Isabae's Global K-Beauty Journey
Beauty creator and broadcaster Isabae is leading the K-Beauty brand 'TwoSlashFour' and making a definitive move into the North American market. Recently, she hosted a brand pop-up store in Los Angeles, marking the first step in her global expansion. Isabae mentioned, "There is a platform that curates K-Beauty brands like Muscat to introduce to the American market, and they proposed that TwoSlashFour should enter," expressing that her long-standing aspiration for the global market is coming to fruition through this opportunity.
Isabae shared her clear philosophy regarding the brand positioning of TwoSlashFour. She stated, "The position of TwoSlashFour is right between Eastern and Western trends," emphasizing her hope that the brand can embrace not only trend-followers but also those who pursue unique artistic makeup. This illustrates the brand's goal of offering emotions and tastes beyond just cosmetics.
She views this journey not merely as a success or endpoint but as a continuation of challenges. Isabae expressed, "Rather than standing at the pinnacle, I am one of the people heading towards it," revealing her aspirations for what she desires in a woman: a 'COSMO GIRL' with a cheerful yet fearless attitude. Starting as a makeup artist, her path, showcasing content on various platforms, is a record of constant growth.
Additionally, Isabae conveyed a message of encouragement to contemporary women and her subscribers. She said, "I hope all the Girls in the world just look ahead," wishing for everyone to focus on creating days without regret and a self they are not ashamed of. She also highlighted that maintaining a sense of humor is one of her guiding values, adding, "The ability to lighten serious situations with humor is important," she explained.
In Conclusion
Isabae expressed her dedication to walking the path of makeup, which she feels is her destiny's calling, to the very end. Her sincere words and spirit of challenge are injecting new energy into the global expansion of K-Beauty, and her narrative offers inspiration to many as it transcends the beauty industry into a journey of life.
If you wish to gain more inspiration from Isabae's K-Beauty journey, please contact YURICO5.
