Hansot Lunchboxes: Slow Aging Trend Leads to 52% Increase in 'Brown Rice' Orders: A Reflection of Changing Demand for Healthy Diets in Modern Society
As interest in health has increased even more since the COVID-19 pandemic, people are exploring healthy eating habits. Among them, the concept of 'slow aging' is gaining attention, and the increase in Hansot lunchboxes' brown rice orders exemplifies this trend.
Importance of Slow Aging and Eating Habits
Slow aging aims to maintain healthy lifestyle habits to slow down the biological aging process, with eating habits playing the most crucial role.
"It is a well-known fact that a diet high in refined carbohydrates and excessive sugar induces inflammation and oxidative stress in the body, accelerating aging."
Therefore, an effort to consume more natural foods is required for health. A diet for slow aging has become an essential lifestyle for overall health, beyond just the goal of dieting.
Case of Hansot Lunchboxes: Increase in Brown Rice Orders
There are various reasons for the increase in brown rice orders from Hansot lunchboxes, but one of the main reasons is that consumers have started pursuing slow aging. During the second half of 2024 (July to December), the number of orders changed to brown rice increased by over 52% compared to the same period the previous year. This indicates that consumers are increasing their intake of unrefined carbohydrates and preferring ingredients with a healthy nutritional composition.
In line with this, changes in cooking methods and ingredient selection are also being detected. For instance, Hansot lunchboxes have recently developed and launched low-fat, high-protein meals using chicken breast. The chicken breast series has received a positive response from health-conscious consumers due to its bland taste and high nutritional density, which aligns with the strategy of providing balanced diets.
The concept of slow aging has already established itself as a central axis of the well-being trend. In a survey related to 'well-aging' conducted by Embrain Trend Monitor, approximately 67.8% of respondents expressed interest in anti-aging. This indicates that slow aging is recognized as a long-term strategy for maintaining a healthy life, beyond personal goals like appearance management or dieting.
Experts also point out that proper lifestyle habits, including eating habits, play an essential role in slowing down biological aging. In particular, reducing the consumption of processed foods and increasing the intake of grains and vegetables rich in dietary fiber and antioxidants is the most basic starting point for those focusing on slow aging.
The current food market is rapidly evolving to reflect the slow-aging trend. With the emergence of various health-conscious products, consumers now have a wider range of choices. Such changes go beyond voluntary health management at the individual level, affecting policies and the industry as a whole, and can contribute to reducing social health costs.
Reflecting these changed consumer needs, not only the food manufacturing industry but also dining brands are focusing on developing menus using functional ingredients. The impact of food choices directly linked to health on the industry is expected to grow further in the future, potentially leading to structural changes in healthy food culture in the long run.
"We will continue to provide consumers with healthy options in their daily lives by developing menus that combine taste and nutrition."
In Closing
As the trend of slow aging spreads further, healthy diets are establishing themselves as a major consumer trend. This is an important approach that allows for wise choices to maintain health in our daily lives. As more consumers join this trend, the market will continue to develop. It is expected that various product lines related to slow aging will continue to attract consumer attention in the future.
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