2025 Summer Beauty Trend 'Clean Core': Pursuing Natural Beauty for Face, Hair, and Body
This summer, we are introduced to a new beauty trend called 'Clean Core'. It combines clean beauty and normcore to pursue minimalistic beauty that is safe for both the earth and the skin. In this article, we will explore how Clean Core is transforming the K-Beauty market and how to successfully incorporate it into your routine.
The Natural Beauty That Clean Core Offers
Clean Core emphasizes individual beauty. Just as clothing is simplified in the hot summer months, skincare, and makeup should focus on the essentials. The demand for basic and body products that strengthen the skin barrier and restore the skin's ecosystem is increasing. Additionally, 'Clean Girl' makeup emphasizes natural beauty that covers not only the face but also the hair and body, using natural light and soft colors.
Products combining skincare and makeup with multifunctionality are gaining attention. Examples include tone-up sunscreens or jelly tints that offer both functionality and coverage. The '2025 First Half Beauty Awards' winners are products aligned with the Clean Core trend, which aim to restore the skin to its natural state. In particular, skincare products that improve skin fundamentals are generating high expectations.
"The products selected for this award ceremony were analyzed and chosen based on consumer big data, including sales volumes, reviews, and satisfaction ratings."
Overcoming Summer with Waterproof & Cooling Cosmetics
In summer, sweat and humidity are the enemies of Clean Core beauty. To tackle these issues, waterproof and cooling cosmetics are gaining attention for their resistance to water and heat. The search volume for these products has surged, with notable interest in eye cosmetics such as mascaras and eyeliners. Makeup fixers and hair fixers are also gaining attention.
Trendier analyzed recent reviews of sold cooling skincare products based on the 'Olive Young·Naver Cooling Cosmetics Marketing·Review Keywords' report. Keywords like 'noni' and 'pore keratinization' have emerged, and products like 'Celimax The Real Noni Energy Ampoule' and 'Stridex Sensitive Pads' are highlighted. The 'Cell Fusion C Post Alpha Cooling Skin Booster Serum' is praised for enhancing pore resilience and calming skin temperature.
"Cooling cosmetics are attractive for their basic boosting effects, especially praised for skin elasticity and heat-soothing functions."
The rising award-winning products at the 2025 First Half Beauty Awards are innovative new releases leading the trend. Various products, including Mediheal's trace repair serum based on elements, Dewytree's pore pads, Not4U's body mist, Abouttone's foundation, and Rom&nd's tint, are gaining attention. In the color cosmetics category, single shadows composed of a single color are strong, with 'Peripera Heart Pocket Single Shadow' emerging as a representative product. These provide an easier application than palette-type products and broaden consumer choice.
This summer, the Clean Core trend is a time when products with efficient and sleek usability shine instead of complex ones. As the demand for waterproof and cooling products to block strong sunlight and humidity in summer continues to grow, skincare choices focusing on skin health are also highlighted. Products fulfilling both naturalness and functionality are leading consumer choices.
Clean Core is driving sustainable change in the cosmetics industry, setting a new standard for clean beauty. For more information, please contact 유리코스 at inquiry.
