Clean Girl and No Mascara,
Becoming the New Beauty Standard
Recently, among the MZ generation,
the 'Clean Girl' and 'No Mascara' makeup trends
have established themselves as the everyday beauty standard.
Characterized by natural skin expression and
subtle eye looks,
this style emphasizes healthy, harmonious beauty
and showcases an evolution from traditional, color-centric makeup methods.
Clean Girl Makeup
The Clean Girl Makeup trend focuses on "like my own skin but clearer and more vibrant,"
highlighting the skin's original texture and
focusing on tone correction.
With increasing demand for multi-functional products
that blur the lines between skincare and makeup,
products offering an immediate tone-up effect along with
water-resistance are in the spotlight.
There is a growing preference for products
that adhere to the skin with a matte finish,
making stickiness and whitecast important factors
when selecting product formulations.
No Mascara Makeup
No Mascara Makeup is
an approach to create defined eyes 'without mascara,'
where the natural state of your eyelashes plays a central role.
As a result, eyelash care is no longer optional
but has become an integral part of daily routines.
Eyelash nourishing serums,
tinting products with excellent cleansing power,
and home-use safe perm solutions are notable examples
in the eye makeup product range,
focusing on eye health and user convenience.
Eyelash nourishing products
increasingly incorporate high-functioning ingredients like peptides,
and innovations in brush design signify
a more refined approach to product science and user-centric design.
The Establishment of Self Eyelash Care
The 'contactless beauty routine,' which temporarily increased during the COVID-19 pandemic,
has now become embedded in the daily culture of the MZ generation,
resulting in sustained demand for eyelash perm kits and tinting products.
The need for easy self-perms and gentle formulations
that do not irritate the eyes
suggests a potential for further functional segmentation
in the eyelash care market in the future.
Where Are Beauty Trends Heading?
Clean Girl and No Mascara Makeup
reflect more than just a passing trend;
they embody the beauty philosophy
of pursuing 'natural yet polished beauty.'
As consumer interest grows in skin and eye health
on par with product performance,
there is a foreseeable increase in formula efficacy development and
ingredient safety verification
as key criteria for product selection.
The MZ generation's style,
which expresses unique individuality
even in the midst of natural beauty,
inspires technological advances in the beauty market
and helps redefine sustainable beauty standards.
Understanding the beauty philosophy of modern individuals who seek natural and healthy beauty through the Clean Girl and No Mascara makeup trends is essential. Product efficacy and safety are also crucial considerations when selecting cosmetics. Complete your style beautifully with YURICO5. Inquiries are always welcome.
