2025 First Half TikTok Beauty Trend In-Depth Analysis
What’s behind the viral trends sparked by a single video frame?
TikTok has transcended its origins as a simple video platform to become a 'digital radar' promoting global beauty trends.
In the first half of 2025, numerous products have gained traction, racking up millions of views and earning validation through user reviews.
We delve into four standout items, exploring their popularity factors and implications for the beauty industry.
Laneige Glaze Tinted Lip Serum
– Rewriting the history of glossy trends with ‘Donut Lips’
Representing Korea, Laneige is ushering in a renaissance of glossy lip makeup this season with its 'Glaze Tinted Lip Serum'.
Known as 'Donut Lips', this lip serum manifests the scientific texture of lip balm and tint,
offering an easy-to-achieve lip makeup for everyone.
With five colors suitable for both cool and warm tones,
this allows for personalized color selection, applying thinly and transparently to blend naturally with diverse looks.
It is notably beginner-friendly, fulfilling both practicality and style needs.
Emi Jay Pink Sugar Brush
– An ‘Selfie-Ready Hair Object’ for an Instagrammable Vibe
The emergence of brushes satisfying both Instagram-worthy aesthetics and functionality
is gaining traction within everyday lives with the rise of ‘Beauty Fitness’ trends.
Emi Jay’s brush features a soft plastic texture,
enhanced with a marble pattern and pastel pink colors for visual perfection.
Its size conveniently fits in hand and becomes a natural object within selfies,
even fostering community culture with the #pinkbrush hashtag.
Functionally, it has been proven to prevent static and quickly manage hair,
establishing itself not just as a mere accessory, but as an 'essential beauty tool'.
Medicube Deep Vita C Capsule Cream
– Anti-Aging Science Concealed Within a Unique Formula
Nicknamed ‘Boba Cream’, this product goes beyond visual impact, focusing on substantial efficacy.
The capsule-shaped vitamin granules in the transparent gel cream leave a strong impression,
garnering attention as a notable visual-oriented item that sparks user curiosity.
Beyond aesthetic pleasure, it features 50% vitamin tree water, a vitamin C derivative,
and niacinamide components focusing on tone improvement, brightening, and antioxidant functions.
The physical stimulation from rubbing the granules on the skin
enhances instant blood flow improvement, contributing to better absorption.
It is praised for its exceptional balance of technical experimentalism and sensory planning.
Heat-Free Hair Roll Stick
– A New Era of ‘Hair Curation’ Without a Curling Iron
One of the hit items receiving absolute support from long-haired users over the years
is this 'Wave Stick'. Crafted in a specialized sponge cylindrical structure,
it creates voluminous curls without electricity or heat.
The styling method of wrapping hair before sleep aligns with the ‘Non-Irritation Beauty’ trend, saving both time and stimulus.
Users share diverse wave results on TikTok using the #heatlesscurls hashtag,
continuing to enjoy enduring popularity across ages and seasons.
This living beauty tool presents a new direction, merging digital content and physical styling.
Conclusion – Balancing Usability and Brand Sensibility
The four products highlighted on TikTok in the first half of 2025
achieved their success by having functional utility, attractive visuals,
and elements of user experience enjoyment combined.
These cases also demonstrate the presence of Korean cosmetics technology
standing out on a global user base, suggesting a practical direction for the industry's future.
From a marketing perspective, it is becoming increasingly important to plan strategies that integrate product efficacy,
content-sharing-inducing UX designs, and emotional connections with digitally native generations.
The market's future competition will likely see the 'TikTok-style success model'
evolve into even more diverse and segmented forms.
The industry is at a point where a detailed analysis of this trend is necessary,
as well as continuous expansion of consumer experience-based products and communication methods.
The trend of beauty products gaining popularity on TikTok is capturing the interest of many, drawing attention even in global forecasts. Join YURICO5 for the best cosmetics selections, and for more information, please inquire. YURICO5 is here to help you on your journey to finding the best beauty products.
