'Mint' Fades and 'Lemon' Rises… The Aesthetic of 'Lemoncore' That Captivated 20s and 30s This Summer
The cool and mysterious sensibility of 'Mintcore', which heated up trends last year and early this year, is now fading. In its place, the refreshing and vitamin-charged aesthetic of 'Lemoncore (Lemon-core)' has emerged as this summer’s new mainstream. This yellow-toned sense of freshness, which began with a girl group concept, has now seeped deep into everyday life, reshaping fashion commerce platforms, the beauty industry, and even mobile photo editing trends.
The Impact of Ningning’s 'Lemon Makeup', Refreshingly Coloring the Everyday Lives of 20s and 30s
The hottest trend keyword running through this summer is undoubtedly lemon. The music industry fired the starting signal for this craze. During promotions for the girl group aespa’s new song 'Lemonade', member Ningning’s so-called 'Lemonade Makeup' became an explosive topic on social media.
The lemon-colored eyeliner and refreshing styling seen on stage quickly went viral and ignited the trend. With the addition of Hearts2Hearts’ new song 'Lemon Tang', the lively energy unique to citrus has colored broad areas of popular culture.
This craze is being clearly reflected in the consumption patterns of people in their 20s and 30s. According to the style commerce platform Zigzag, searches for products related to 'lemon' recently surged by 330% compared with the same period last year.
In particular, when looking at detailed categories, 'lemon-colored short-sleeved tops' rose sharply by 1733%, while 'lemon-colored sleeveless tops' soared by 2113%. Beyond clothing, searches for 'lemon-colored bags' also skyrocketed by 1200%, showing that the lemon craze is rapidly spreading into accessories as well.
Industry observers interpret this as a shift away from existing achromatic-centered styling toward a kind of 'color liberation', in which people actively use pastel and bright colors to express individuality.
What is especially interesting is the change in visual trends within digital spaces. Among the MZ generation, the 'lemon filter' editing method has recently become a new trend, using popular mobile editing apps to add a soft and warm yellow-toned mood to entire photos.
Instead of cool-toned photos with cold blue hues, people are now recording their daily lives with warm-toned lemon-bright filters that feel as if they are filled with warm and refreshing sunlight.
Experts analyze that complex socio-psychological mechanisms among people in their 20s and 30s are working behind this change. In an era of artificial intelligence where every kind of editing is possible, efforts to paradoxically seek humanity and comfort are appearing as a newtro phenomenon.
Within the concept of core, people can participate in trends in their own creative way through cost-effective consumption without buying expensive luxury goods. They gain a high level of identity satisfaction at a low cost. Today’s Lemoncore consumption attitude is by no means blind following, but the result of a sensory and constructive cultural adaptability through which the public brings vitality into their own daily lives.
This summer, complete your own vibrant image with bright lemon makeup. Yuricos will continue to provide reliable information so you can realize trendy and excellent beauty routines in your everyday life.
