Changes in Consumer Patterns and the Rise of 'Renew-Aging': A New Perspective on Self-Care Spending
Recently, consumer spending patterns have shifted. Previously dominated by conspicuous consumption, now the focus is on self-care, particularly health and skincare. Despite a decrease in overall spending capacity, expenditure in this area remains stable or is increasing, indicating that consumers prioritize self-care highly.
The Importance of Changing Consumer Trends and Self-Care (1)
Current trends reflect a shift from external display to internal fulfillment and a healthy lifestyle.
The Importance of Changing Consumer Trends and Self-Care (2)
According to the 2024 Household Trend Survey by Statistics Korea, despite a 1.5% decrease in average household monthly spending, health and beauty expenditures have either remained stable or increased slightly. This suggests that cosmetic procedures are part of sustained self-care rather than solely for looks.
Skincare and Sustained Self-Care Habits (1)
The 2025 Beauty Trend Report by Open Survey indicates that 67% of women in their 20s and 30s have had cosmetic procedures, with Botox being most popular, followed by fillers and lifting.
Skincare and Sustained Self-Care Habits (2)
This trend shows that skincare is recognized as part of long-term health management rather than a temporary beauty fix. Particularly among younger generations, there is a growing awareness of maintaining the inherent health of the skin.
Rising Demand for Overseas Medical Tourism (1)
Interest in skincare and anti-aging extends beyond Korea. According to 2024 statistics from Korea Tourism Data Lab, foreign medical tourists received approximately 414,200 dermatology treatments,
Rising Demand for Overseas Medical Tourism (2)
far exceeding the 62,700 plastic surgery treatments. The high demand for dermatology treatments among foreign patients underscores international confidence in Korea's skincare technology and anti-aging procedures.
The Concept of 'Renew-Aging' Emerges
Industry describes this trend as 'Renew-Aging,' which goes beyond short-term wrinkle reduction or beauty-focused approaches. It aims to manage aging at the cellular and tissue level, maintaining skin structure while improving overall quality of life. Recently, this concept has expanded to include comprehensive health management and decelerated aging.
"More consumers are pursuing long-term management and lifestyle changes over short-term effects"
The Significance of Changing Consumer Behavior
Skincare and anti-aging procedures are becoming mainstream rather than niche choices. Despite overall spending reductions, maintained expenditures on health and beauty reflect growing consumer appreciation for self-care. The concept of 'Renew-Aging' is at the heart of this change, integrating health-focused self-management into daily life.
In Conclusion
As interest in self-care rises, the new 'Renew-Aging' trend is emerging. It is evolving from short-term beauty to long-term health management and extending across all aspects of lifestyle, becoming a crucial element in reshaping consumer lifestyles. This change will continue to influence the market and consumer behavior in the future.
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