Reasons YURICO5 is Gaining Attention in the Cosmeceutical Cosmetics Market

The New York Times: "Jisoo and Wonyoung's Over Blusher is a K-Beauty Trend"

The Korean cosmetic 'over blushing' makeup style is gaining attention from The New York Times. This trend reflects K-Beauty's global appeal and is highly popular among young women. In this post, we will explore the background, cultural significance, and economic impact of the over blusher trend in three sections.

Beauty Trends Changed by COVID-19

The New York Times analyzed that Korea's 'over blushing' trend originated during the COVID-19 pandemic. With a focus on skincare routines rather than full makeup during the pandemic, the use of blusher naturally increased. Beauty influencer Sunny Park, with 1.2 million YouTube subscribers, stated:

"As people began focusing on skincare rather than full makeup, it naturally led to increased use of blusher."

This shift shows a move from the previous preference for strong contouring and defined lines to lively and natural cheek expressions.

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The preference for natural and vibrant looks over cover makeup has also influenced this trend. Especially styles originating from K-Pop stars like Irene of Red Velvet, Wonyoung of IVE, and Jisoo of BLACKPINK are easily found in everyday makeup for ordinary women.

These artists actively utilized over blusher through powerful performances, serving as styling inspiration for fans and the general public. A woman in her 20s working at a restaurant in Seoul's Haebangchon mentioned in an interview, "I used to prefer strong eye makeup and nude lips, but now I enjoy a natural style centered around red cheeks and freckles," she added, expressing how she feels this trend on site.

Economic Influence of K-Beauty

The New York Times also highlighted the global popularity of K-Beauty and its consequent economic achievements. According to statistics from the Korea Food and Drug Administration, the domestic production of Korean cosmetics in 2024 reached $12.8 billion, a 20.9% increase from the previous year. This increase was made possible by beauty consumers worldwide showing a preference for K-beauty products.

The growth in the U.S. and Chinese markets is particularly noteworthy. Korea's K-beauty exports reached $1.9 billion in the U.S. and $2.49 billion in China, maintaining their positions as major markets.

Despite some tariff barriers in the U.S., local consumers continue to maintain loyalty to K-Beauty, frequently sharing product usage experiences online and on SNS. This export growth signifies not only industrial expansion but also an expansion of cultural content influence.

Roots of Korean Beauty

The New York Times also shed light on the historical origins of the K-Beauty trend. Kim Min-jeong, chief curator of the Coreana Cosmetic Museum, noted the long historical flow of Korean makeup culture, citing Goguryeo mural paintings and Joseon Dynasty makeup culture.

In Goguryeo murals, figures with red-tinted cheeks, black eyebrows, and crimson lips are depicted, while in the Joseon Dynasty, the Confucian values emphasized modest and restrained aesthetics with makeup focusing on naturalness. The curator also mentioned the heavy makeup culture of gisaeng, adding an interesting interpretation that today's difference in makeup styles between celebrities and ordinary people is a historically recurring pattern.

Makeup artist Im Ah-sil, active in Seoul, analyzed in an interview with The New York Times:

"Koreans cannot give up on color makeup,"
"The red-cheek look is not about emphasizing the obvious like bold red lips but rather giving a point to the cheeks to create a more complete look."

These remarks reveal that the over blusher trend is not merely a fad but a phenomenon that has come to light through a cumulative appreciation of aesthetic values and expression methods unique to Koreans.

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The charm of K-Beauty expressed through over blusher is a special trend where the roots of Korean culture are combined with modern sensibilities. Amid this wave of change, complete your beauty routine anew with YURICO5.