K-beauty Stands at the Center of the Global Market: A New Vision for K-Cosmetic
The first commemoration event of the Cosmetics Day was held on September 5, 2025, at COEX Magok, Gangseo-gu, Seoul. The event was themed 'K-Cosmetic, Coloring the World,' focusing on K-beauty's international brand advancement.
First Commemoration Event of the Cosmetics Day Held
The commemoration event was the first after the Cosmetics Law was amended to designate September 7 as a legal commemorative day. About 200 attendees, including congress members, consumer groups, industry representatives, and academics, joined to recognize contributors to the growth and safety management of the cosmetic industry.
In his congratulatory speech, President Jae-Myung Lee emphasized that K-Beauty has become a cultural phenomenon beyond a mere trend. He further stated,
"We plan to support intensively so that the achievements of our cosmetic industry do not remain short-lived but can act as a sustainable driving force for national growth."
Global Vision of K-Beauty, T·O·P
The Ministry of Food and Drug Safety presented a future vision for K-beauty centered around three core directions: T (technical capability and consumer trust), O (originality and global opportunities), and P (collaborative governance and export achievements). This aims for K-beauty to develop from a trend into a top global brand.
Oh Yoo-Kyung, Commissioner of the Food and Drug Safety, emphasized a strategic response to the evolving global regulatory environment,
"We will actively respond to the strengthening of global regulations, and through close cooperation between departments and continuous communication with foreign regulatory agencies, we will strive to keep K-beauty prominently standing in the global market."
Growth and Sustainability of K-Beauty
K-Beauty has achieved notable success by ranking as the third largest in global cosmetic exports following France and the United States. Behind this rapid growth lies the consistent effort of the industry in pursuing technological innovation, quality management, and global export strategies.
In the future, K-beauty plans to solidify its position in the global market by enhancing quality based on technical competitiveness and consumer trust, brand storytelling, and the expansion of unique product designs and global market opportunities, underpinned by public-private partnership governance.
Domestic cosmetic companies are enhancing their competitiveness by responding swiftly to government policy support and global market changes. Especially with various innovative attempts incorporating next-generation technologies like customized cosmetic production, eco-friendly formulas, and skin genome-based products, K-beauty is increasingly being seen as a sustainable industry structure rather than a short-term trend.
In Conclusion
This 'K-Cosmetic, Coloring the World' commemoration event marked a new milestone for K-beauty as it steps onto the global stage as a cultural industry. K-beauty will continue to leap forward into a top global brand through innovative technologies and international cooperation.
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