Summer Limited Edition: From Guerlain Lipsticks to Byredo Perfumes - New Products Overview

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Summer-Focused Niche Strategy: New Makeup and Perfume Analysis from Guerlain to Montale and Byredo

As summer reaches its peak, the cosmetics market is brimming with vibrant and creative new products. This week, we'll take a closer look at summer season-specific makeup and perfume products unveiled by global brands. Let's delve into the features of these recommended products and analyze the cosmetics trends.

Guerlain's Innovative Makeup Collection 'Majestic Feather Edition'

In the last week of July, Guerlain drew attention by launching a limited makeup collection called 'Majestic Feather Edition'. This collection includes the iconic lipstick 'Rouge G', inspired by bird feathers. It features 8 velvet-textured shades and 3 limited edition cases inspired by the motif of bird feathers, allowing for a unique lip makeup experience by freely combining colors and cases. Guerlain also unveiled a brand campaign cut that harmonizes with a deep red background, reflecting both the classic and modern sense of makeup.

Guerlain's lip colors range from light nude to intense plum, brick red, and deep brown, versatile enough for both daily and statement makeup. Guerlain offers vivid color payoff and luxurious finishes with its signature soft velvet formula.

Summer Niche Makeup Products Catch Attention [Choi's Cosmetics Dive]

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Paul & Joe Beauté Cat Lip Balm - Golden Parisian Elegance

Paul & Joe Beauté has fully highlighted the charm of the golden cat with its 'Golden Cat Lip Balm Limited Edition'. Inspired by 19th-century Parisian Romanticism, this edition features an antique sculpted column and golden cat decoration, capturing the elegant aesthetic of Parisians. The case, consisting of a golden cat atop a signature chrysanthemum-designed sculpted column, adds sophistication.

Snidel Beauty's 2025 AW Collection 'Easy Breezy'

In anticipation of the autumn-winter season, Snidel Beauty introduced its first liquid texture. The 'Easy Breezy' collection consists of four products, including eyeshadow and cheek products, offering soft, blendable colors for natural yet profound expressions. Notably, the liquid eyeshadow and cheek products stand out, allowing for multidimensional yet lasting makeup with diverse colors and textures.

The liquid eyeshadow 'Comforter Glow Eyes' is available in four colors, providing dewy glow and natural finishes simultaneously. The 'Fluffy Blush' cheek line boasts a lightweight texture with pure color and pore coverage benefits.

Summer-Focused Perfumes: Montale's Infinity, Kenzo's L'eau Peu, Byredo's Absolu Collection

Celebrating its 20th anniversary, Montale introduced the perfume 'Infinity Eau de Parfum', blending brand tradition with modern sensibility. Highlighting a genderless scent centered on oud, it offers a complex yet consistent olfactory journey.

Meanwhile, Kenzo Perfume's 'L'eau Peu Eau de Parfum', themed around water, presents a refreshing and soft aroma for uniqueness. The design, inspired by water droplets, captivates with its minimal yet sophisticated bottle, made entirely from recyclable glass, reflecting sustainability.

Byredo also presented its 'Absolu Collection', reinterpreting four of its signature perfumes with deeper, richer notes. 'Mojave Ghost' blends woody and floral elements, 'Blanche' offers a musky warmth, 'Rose of No Man's Land' features an enchanting smoky floral centered on rose, and 'Bal d'Afrique' starts with lemon and black currant, finishing warmly.

In Closing

Summer-focused makeup and perfume products communicate the brands' essence and direction, sparking consumer interest with creative designs and innovative formulas. Especially, products that meld brand tradition with modern sensibilities are highlighted by their sustainable materials and aesthetic designs, signaling diverse possibilities in the cosmetics market and raising expectations for future trends.