2025 Summer Cosmetics Trend: Spotlight on Seamless Makeup Collection with 31 New Products

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The summer of 2025 is marked by short rainy spells and heatwaves, with the cosmetics industry embracing the "seamless makeup" trend. One brand has garnered attention by launching the Concept Collection, offering 31 different products and providing consumers with a variety of choices.

Lightweight 'Seamless' Trend in Summer Makeup

In summer, many prefer makeup that doesn't smudge due to sweat and oil. The Concept Collection caters to this need with products that are lightweight yet adhere closely to the skin, including lip tints and eyeliners. The price range is set between 1,000 to 5,000 won, making it an affordable choice.

The color products in the Concept Collection boast excellent waterproof features and durability. With a variety of colors and textures, consumers can achieve their desired style effortlessly, from everyday to water activities, ensuring suitable makeup for every occasion.

End your summer makeup worries!... Solve it with 'Seamless Makeup' from tonymoly Concept

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Various Makeup Looks: From Daily Life to Water Activities

In everyday makeup, achieving a trendy look without going overboard is key. For this 'effortless' style, the Concept Collection’s 'Chiffon Bonding Tint' is recommended. It adheres thinly and lightly like chiffon fabric, ensuring a soft lip look without smudges; its matte texture doubles as a blusher.

Should you wish to emphasize moisture, the 'Water Veil Tint'—made with 95% moisture base—achieves a refreshing look, satisfying both color and hydration needs.

For eye styling, the 'Gel Eyeliner' is a perfect choice. Its creamy gel texture adheres gently to the eyes, and when used with a dedicated eyeliner brush, it creates a refined look. Suitable for both monolids and double eyelids, it allows for various smudging makeup techniques.

During long water activities or extended outings, maximizing durability and waterproof ability is crucial; the 'Super Fixing Tint' and 'Super Fixing Eyebrow' maintain makeup without smudging for up to 30 hours.

"The Concept color products are gaining immense popularity this summer."

Recently, there has been a surge in demand leading to a sell-out of the 'Lip Tattoo Sticker' product. This item features a high-viscosity glue formula that tightly adheres to the lips, with long-lasting vivid tinting once removed.

The 'Moist Lip Gloss,' which can be used with it, contains hyaluronic acid and peptides, enriching the lips with moisture and shine, resulting in a natural and healthy lip tone. This combination helps maintain an attractive look at the beach or during outdoor activities.

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A New Direction for Cosmetics: The Rise of Multi-Functional Color Products

The Concept makeup line, with its variety of textures and high practicality, is not just about color cosmetics but is gaining attention as a beauty solution for everyday use. The newly launched 'Lip Tattoo Sticker' complements existing lip tints and is rated for enhanced adhesion and longevity.

Moisture-based products, including the Moist Lip Gloss, reduce moisture evaporation from the lips even in hot weather, helping achieve healthy lip makeup. These products set a new standard for consumers wanting stable makeup in the varying summer environment.

Conclusion

Summer of 2025 summarizes makeup trends with the keyword 'seamless.' Products that withstand sweat and oil while maintaining longevity and adhesion are in the spotlight, and the variety in color and texture expands consumer choices. Products with multi-functionality and practicality are leading seasonal trends.

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If you're looking for practical makeup products suitable for summer skin, visit YURICO5 for more information through the inquiry. A variety of color products combining practicality and reliability are available.

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