Conditions for a Brand to Survive in the Cosmetics Industry
"I worked hard on my makeup all day, but when I got home, it looked dull again."
Anyone who has used cosmetics has likely faced this situation. Makeup that starts bright in the morning can deteriorate over time or look awkward if it doesn't match your skin tone. Moreover, constant exposure to blue light and strong UV rays can potentially worsen skin conditions.
To solve these problems, many people seek trustworthy cosmetic brands. But among the many available, which brands continue to attract consumer choices, and what are the key conditions for this?
🌓 Secrets to Naturally Toning Up Your Skin
Skin tone-up goes beyond mere external changes; it is a means to express your image more positively. Products that offer a natural and even tone-up effect are more satisfying in actual use. Particularly, products that protect the skin from external stimuli while enhancing the makeup effect are gaining attention.
Factors to Consider When Choosing Tone-Up Cosmetics
- High SPF: UV protection with SPF50+ PA++++ contributes to protecting the skin even under strong sunlight.
- Blue light blocking: The blue light blocking function provides additional protection for modern people who use electronic devices like smartphones and computers frequently.
- Natural application: Whether a product spreads evenly on the skin and appears like your natural skin tone is a crucial evaluation factor for tone-up products.
💦 Don't Miss: Water Resistance, Lasting Power, and Feel
One common issue consumers face when selecting products is makeup breakdown. Especially in summer or during frequent outdoor activities, endurance and waterproof features become significant considerations in product selection.
Points to Consider
- Waterproof performance: Products with strong waterproof performance against sweat or water help maintain makeup during outdoor activities.
- Improved duration: Products that maintain the application from morning till afternoon enhance user satisfaction.
- Ingredients to minimize skin irritation: Users with sensitive skin should carefully check the ingredients and choose low-irritation products.
✨ The Revolution of the Cosmetics Industry and Hybrid Sunscreens
The cosmetics industry has recently been influenced by various technological advancements. Among them, one notable technology is the hybrid sunscreen. This type generally combines the advantages of organic and inorganic sunscreens, spreading smoothly over the skin while providing UV protection.
Hybrid sun protection that combines multiple functions in a single product has become a suitable choice for modern consumers who prioritize efficiency and practicality.
Such surviving cosmetic brands actively respond to the diversifying needs of consumers, embracing technological advancements, and focus on designing user-centered experiences. In the next episode, we will look at domestic and international brand cases that meet these requirements and succeed.
🛠️ Practical Strategies Proven in the Field
Understanding the actual usage environment is essential for cosmetic brands to survive and grow in the market. Strategies based on real life also positively influence building trust with consumers.
Tips Practical in Everyday Life
Utilization of multifunctional products: In the busy lives of modern people, multifunctional products that can perform several functions in one are useful. For example, using a hybrid sunscreen can address both makeup base and sun care simultaneously.
Choosing based on skin type and climate: After identifying your skin type (dry, oily, combination, etc.), selecting products that suit your living environment and seasonal changes can maximize the product's effectiveness.
Routinizing cosmetics: Including certain products in your daily routine is crucial so that they become natural habits. For instance, using a tone-up sunscreen before heading to work reduces the need for separate makeup steps.
Maximizing Waterproofing and Longevity
Product layering: Applying products in thin multiple layers helps in enhancing endurance. This can be applied not only to sunscreen but also to tone-up products.
Using a primer: A primer improves the adherence of subsequent sunscreen or makeup products, enhancing the overall endurance.
When choosing cosmetics, it is important to comprehensively consider your skin condition, lifestyle, and ingredients.
Especially products like hybrid sunscreens, which combine practicality and functionality, can be more useful in everyday life.
For consultations or inquiries related to cosmetics, feel free to contact YURICOS anytime.
