America's Jang Wonyoung?
Beauty & Lifestyle Trends Sparked by Hailey Bieber
As a model, influencer, and planner proving her capability,
Hailey Bieber is cited as today's most powerful 'trend maker.'
Any item she wears or uses quickly becomes content that determines consumer trends globally.
The beauty brand 'Rhode,' which she founded in 2022,
has reached a corporate value exceeding 1 trillion won in just a few years,
leaving a noticeable impact on the skincare market.
However, the nature of the trends she leads is
even more intriguing and worth analyzing.
Pocket-Sized Sensation: 'Lip Case'
Among Rhode's products,
the most popularly supported item is the
'Peptide Lip Treatment' along with its 'Lip Case.'
This Lip Case, maximizing portability,
is designed to integrate with smartphone cases,
seamlessly merging cosmetics and tech accessories.
Beyond being a mere accessory,
this form has become an essential styling element for 'selfies,'
influencing Gen Z's outdoor activities and daily photo habits.
Besides the meticulous design,
the compatibility and intended use expansion of the products
could be critical reference cases for future personal beauty device design.
Less Makeup, Enhanced Skin Texture
Through the 'Clean Girl Makeup' style,
Hailey Bieber redefined the natural and healthy skin texture
as modern women's beauty.
Finely-toned blush, similar-toned lip color,
texture-enhancing brow styling, and transparent mascara
reflect the recent skincare-based trends
that emphasize the natural condition of the skin.
It's not limited to makeup techniques alone,
but leads to a 'holistic beauty' routine
that ensures thorough pre-care without skipping cleansing or moisturizing stages.
For cosmetic companies,
it requires more delicate, skin-friendly product design
in texture, absorption, and durability to adapt to these changes.
A Sip of LA, Nutrition for the Skin
The 'Erewhon Smoothie' is
cited as one of the representative success stories
of the premium wellness beverage industry.
The limited-edition collaboration product, which Hailey Bieber participated in early on,
was designed with recipes specialized in skin health,
featuring collagen powder, seaweed ingredients, and avocado
offering value beyond mere beverages.
With the growth of the functional beverage market,
products bridging health and beauty
are likely to stimulate
the expansion of inside & out beauty strategies
in the cosmetics field.
Between Shine and Neatness, Sleek Back Hair
The sleek back hair, smoothly combed without a single flyaway,
has re-emerged as a main culture with her appearance.
This style, where the elasticity and shine of the hair itself
act as a decisive factor,
also led to increased demand for various hair treatment products.
Mini waxes in brow mascara form,
gel and oil hybrid textures,
and fixative sprays with enhanced hold
highlight the technical evolution in the retail market
aimed at sophisticated home styling.
“Clear to the Nails”
The 'Glazed Donut Nail' that Broke Stereotypes
The 'Glazed Donut Nail,'
with a luster and refined nude tone
as if covered with a sugar glaze,
served as an icon that immediately transformed
the glam part-focused Hollywood nail look.
This trend, which cannot be achieved by product performance alone,
requires securing field-based simulation data and user feedback-based technology
as practical references for brand development,
involving careful design of color combinations, transparency adjustments, and topcoat textures.
Conclusion: ‘Simple’ Becomes the New Luxury
The trend led by Hailey Bieber
is generally focused on a 'minimal yet sophisticated,'
'natural yet meticulously managed' image.
This trend connects interestingly
with the latest devices and social culture,
serving as a crucial milestone in the redefinition of beauty
within individual lifestyles.
An analysis of such leading trends
provides practical direction
for product and technology development,
as well as consumer communication.
Moving forward, the beauty industry needs
to plan differentiated products
by understanding not only the trends in style
but also the emotions, philosophy, and functionality within them.
Hailey Bieber, an icon leading global beauty trends, emphasizes the importance of natural and healthy beauty through the 'Clean Girl Makeup' trend.
Explore the potential of sensible and practical cosmetics through Hailey Bieber's style.
For inquiries related to cosmetics, please contact YURICO5.
